It’s the perfect place for us, because it has a warmer climate (by British standards!) which potatoes love. In fact, a third of all potatoes in the UK come from East Anglia.

A collective which includes most of our potato suppliers, the majority of whom are within just 30 miles of our factory. They work alongside us to ensure that our potatoes, our relationships with our farmers and our supply chain are the best they can be.

We’re testing out new varieties all the time, to make better KETTLE® Chips and to reduce our environmental impact, such as improving the number of potatoes we get from each harvest, and exploring varieties with lower water requirements.

We were delighted to be the recipient of a £1m grant from the European Agricultural Fund for Rural Development, which allowed us to grow our business further in Norfolk.

This funding supported our £2.7m project to improve potato in-take at Kettle Foods, which we used to contribute towards an additional building at our Norwich site. Now, we are able to handle extra volumes of potatoes, reduce damage and waste at the same time, as well as provide a new home for the Kettle Growers Group sampling and lab services close to our growers in North Norfolk.